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I get it. Selling can be awkward and uncomfortable.
I remember back when I first started conducting sales calls, I would get so nervous that I’d feel sick to my stomach, fumble my words and blush the entire time (thank goodness they weren’t video calls!).
With time and practice the awkwardness softened, but I still had no strategy. This meant I was having a lot of nice calls with people, but I wasn’t hearing a lot of YESes on those calls.
I realized that I needed help, so I hired a coach to teach me how to convert more leads into clients. And you know what, having a process to follow really helped! Go figure! I busted through my $3-5K ceiling and had my first $32,000 month!
That was back in early 2016, and since that time I have worked with 7 high-end coaches, and you know what they ALL have in common?! They all teach SELLING. Why? Because, you don’t have a business if you’re not making money, and you’ll never have a 6-figure business if you don’t improve your sales confidence and follow a process on each and every one of your sales calls so you can replicate good results.
This all probably makes sense to you, but you know what I often see? Women backing away from working on their sales skills because it’s out of their comfort zone or because selling makes them feel gross.
But you know what? All that tells me is that they haven’t yet learned the right way to sell.
And that “right way” is to Sell with Love.
There is a lot to cover with this topic, which is why I’m hosting a brand new workshop called Selling Made Simple this Friday (you can purchase your ticket here) but to give you jumpstart toward improving your sales skills, I want to share some simple strategies with you right now :-)
There are a few key things you can do BEFORE a sales call to increase the likelihood of it going well for you and feeling good for the person on the other end, too. Here they are..
Set an Intention — Yes, of course you want to get a client and make money, but underneath that, what is your intention for the call? To hold space for this new person, to have an energizing conversation, to connect, to offer value, to have fun? When you tap into your real intention, it takes some of the pressure off.
Gather Intel — Before you get on a sales call with someone, it’s really important to know a bit about them so you can arrive prepared. At the time of booking the call, have them fill out a quick get-to-know you questionnaire so they can share with you what they’re struggling with, what their goals are and how ready they are to make a change right now.
Step into Your Power — If you tend to get nervous before sales calls, take a few minutes pre-call to center yourself. Take 5 deep breaths to calm your sympathetic nervous system (the flight or fight response) and then assume a “Power Pose”. Stand-up with your feet a little wider than hip distance, spine straight and tall and hands on hips to channel your inner Superwoman. (There’s science behind this! Check out Amy Cuddy’s TED Talk if you’re curious about why this works.)
Create a Conducive Environment — Don’t try to multitask while on your call. Make sure you’re in a quiet space where you won’t be disturbed, and ask the person on the other end to do the same.
I promise that if you do these things before your next sales call, you’ll enter into it feeling calm, grounded and clear.
Now, I know what you’re thinking…
I love these tips, but what do I do once I’m actually on the call? What do I say? How do I structure it? How do I make selling feel natural and not so awkward?
Well, that is a conversation for another day. But luckily for you, that day isn’t far away!
This Friday July 24th, I’m hosting my Selling Made Simple Workshop from 10am-1pm ET, and during that special event, I’m going to cover exactly what to do and say during a sales call to improve your confidence + conversion rate! Purchase your ticket here.
When you attend the workshop, you will...
Learn Cailen’s simple 8-step process for confident sales calls that convert!
Release money blocks that are keeping you from 6-figures
Set bigger sales goals than ever before and leave confident + ready to reach them
Get a look inside Cailen’s business at the way she sets her goals, sells her offers and runs her business
Q&A and hot seat coaching
Gorgeous workbook to walk you step-by-step through all workshop trainings + ensure you get the most out of it
And, the cool thing is, when you improve your sales confidence and selling tactics, here’s what happens…
You feel confident to charge more $$$ for your valuable services
You convert more people into clients on sales calls
You are ready and excited to have sales conversations!
Revenue can 2x-3x because you finally have a system for selling
You start attracting more of the right people to your work (hello high-end clients!)
People pay you on the phone! They WANT to give you their credit card number!
Sounds pretty amazing, right? Well it is! I’ve lived it, and the women who purchase a ticket for Friday’s workshop will get to experience it, too. I hope you decide to join us!
Purchase your ticket here — there are limited spots + they’re filling fast!
links + resources mentioned during this episode
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