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I’ve got some seemingly counterintuitive advice for you today, and I promise you that if you implement this, it’ll change everything in your business for the better.
Ready? Here it is...
If you want to make MORE money in your business with more ease, have FEWER offers.
On the surface, this advice might seem cuckoo bananas (as my 5 year old would say).
Why would you scale back your offerings in order to increase revenue? Won’t that eliminate sales? Won’t that reduce the number of potential clients?
No.
And here is why...
When you have a full menu of offers, it splits your focus and divides your energy, and it confuses your potential clients.
If you are making less than $100K per year in your business, my best advice is to pick ONE signature offer (preferably a high-ticket one-on-one service) and ride it all the way to 6-figures.
Let’s dive into 2 (fictional) examples to really drive this home:
Sally is a solopreneur which means she has to manage all the pieces of the business herself. In January she launches her 1x1 offer and gets 5 clients (she wanted 10) and makes $25,000. Disappointed, in February she spends the entire month creating a new group program because she was freaked out that the price of her 1x1 was too high. In March she gets 8 clients for her group program (she wanted 15) and makes $16,000. In April, again freaked out that she’s charging too much, she uses all her working hours to build a course and decides to sell it for $500. In May she opens the doors to the course and wants 25 sales but only gets 5 for a total of $2500. Because of this, Sally decides not to hire the VA that she desperately needs to help her manage all these programs. She thinks that her audience must “not be buyers” and after 3 weeks of creation time launches an intro offer for $50. She gets 10 sales making $500, but she wanted 30 sales. It’s now June, and she’s questioning everything and worrying that her business won’t survive. She stops working with her coach in order to save money.
Total Sales in 6 months: $44,000 (Let’s be clear, this sales number is GREAT! But the thing is, Sally isn’t feeling great about it, and she has 4 offers to manage without assistance.)
Melissa is also a solopreneur who has ONE $5000 signature offer. In January she launches it and gets 4 clients (she wanted 10), but that doesn’t deter her. In February she tests new marketing and gets another 3 clients. In March she puts some energy into getting interviewed on podcasts and gets another 2 clients. In April, she does a more formal launch and utilizes all the best strategies she’s learned over the last few months and gets 6 clients. She hires a VA to help her manage her client load. In May she decides to intentionally pause enrollment and take 2 weeks off, and in June because of sheer momentum and word of mouth she gets another 2 clients. Melissa then decides to enroll in a high-level mastermind that she’s been eyeing up that will help her continue to scale her business to new heights.
Total Sales in 6 months: $85,000 (Notice that Melissa actually had fewer distinct sales than Sally overall (17 vs. 28), but her determination to stick with her ONE high-ticket offer made all the difference. Melissa is easily on track to surpass $100K in revenue this year.)
Now ask yourself: Which situation would you rather be in? Which business would you rather manage?
When we commit to ONE offer, it gives us focus, power and momentum. And, then we can point all of our marketing, energy and content toward that ONE offer. It streamlines everything! This is what creates forward motion for your business and allows you to ease up on the hustle energy you might be feeling.
Want support to create your ONE signature offer that’ll make you $100K?
SPECIAL ANNOUNCEMENT: On July 13th we’re kicking off our 6-Figure Offer Challenge, where for 5 days I’ll share a simple daily action step to help you craft your ONE signature offer that can carry your business to $100K.
Join us for the 6-Figure Offer Challenge to learn how to …
Create a 6-figure mindset and release your limiting beliefs + money blocks that are keeping you from making $100K
Attract high-end clients who are a joy to work with and happily pay for your services
Build a signature offer that prospects will pay anything for + also get amazing results from
Raise your prices + price for profits so that you can make more than ever before while providing tremendous value to your clients
Set 6-figure goals that carry you all the way to $100K!
Do ALL THIS while working just 15 to 20 hours/week
Click here to register! It’s totally free :-)
Can’t wait to dive into this challenge with you!
P.S. Want to learn how to make $100K with ONE offer? Click here.
links + resources mentioned during this episode
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