how to open a virtual yoga studio

when we're in yoga teacher training, many of us dream of one day opening a bright, sunny, successful yoga studio that students flock to.

then, we graduate, start teaching some classes, and discover that opening a yoga studio is a lot more challenging and complicated (and costs a lot more money) than we initially envisioned.

you need to think about renting a space, hiring teachers and support staff, insurance coverage, props, tech equipment like computers and sound systems, etc. etc. etc.

and, as quickly as that dream appeared...it begins to fade...

but, today we're really lucky. we don't need to have a physical brick-and-mortar establishment in order to have your very own yoga studio. in fact, one of the best, most profitable and FUN ways to open a "studio" is to create one online.

(mini-side-note: you hear me talk about multiple streams of income a lot. the reason being, in order to really make yoga your full-time gig, you cannot rely solely on teaching classes. you need multiple streams of money coming into your biz in order to make a living -- like public classes, private clients, workshops, teacher trainings, e-books, online courses, recorded meditations, online yoga studio, and the like. plus, the mega benefit is that a virtual yoga studio is open 24/7 and you don't even have to "be there" to make money!)

so, if that vision of a studio still lingers in the back of you mind, i want to encourage you think about crafting a sacred space for your teaching online.

there are a number of tools and websites available now that will enable you to share your teaching with students from all over the globe! and, in my opinion, why just be a local yoga teacher when you could have a global impact with your teaching?!

in today's video, i'm sharing a number of several resources (many of which are FREE!) that'll enable you to build an online "yoga studio" where you can share the teachings that only you can offer.

there are many different options that range from simple videos and audio teachings to complex member sites. but, no matter how "techy" you are, i guarantee there's an option that'll work for you.

have an online "yoga studio"? share a link to it in the comments below so i can check it out!

here are the resources i mentioned in the video: youtube, soundcloud, audible yoga, the yoga recipe, gumroad, udemy, optimize press (FYI -- the ONLY site for which i am an affiliate is optimize press. that said, i've used optimize press to build 2 of my websites and one of my courses and would highly recommend it whether or not i was an affiliate :-)

biz: where a successful yoga teacher's income comes from (hint: it's NOT public classes)

do you know where a successful yoga teacher's income comes from?

maybe you have visions of her (1) teaching several packed public classes a week and (2) working with several private clients each week.  but the truth is, truly successful yoga teachers have WAY MORE than just 2 streams of income -- and relying on public classes is rarely a big part of the monetary equation.

here’s a hypothetical breakdown of what a super successful yoga teacher’s career looks like – so that you can perhaps model your own after it!

• 3 public classes/week at $50/each = $7,500/year
• 5 private lessons/week at $125/each = $31,250/year
• one-time workshops (in-person or via webinar) $50 per attendee (15 attendees, 4x year) = $3,000/year
• 4 week yoga immersion that meets 1x week (in-person or via webinar) $500 per attendee (10 attendees, 3x year) = $15,000/year
• home yoga immersion video series (on demand via your website) $75 for videos (sell 15 per month) = $13,500/year
• yoga e-book (on demand via your website) $25 for e-book (sell 20 per month) = $6,000/year
• premium training for students or fellow teachers $2750 per registrant (10 registrants, 1x year) = $27,500/year
• guest teaching gigs at conferences, workshops, other people’s teacher trainings $200 per time (5x year) = $1000/year
• total yearly income: $104,750

as you can see, yogis that make it big rely very little on their public classes to make a living.

the key is having MULTIPLE STREAMS of income. 

you’ve heard the saying “don’t put all your eggs in one basket”?  well, the same principle applies here.  you can’t expect to have a super successful yoga career if you rely solely on teaching public classes.

you NEED TO think about how to branch out and serve your students in new ways that serves both them and you better!

ok, now it’s time to dream big.  using the examples above for inspiration, what ONE THING would you like to incorporate into your yoga career as another income stream within the next 6 months?

do ONE THING TODAY to move you in that direction!

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