Confession: “It took me a lot less time than I expected for my business to be profitable. You always hear it takes 3 or 5 years, but because I invested in a team of support right off the bat, She Oms was profitable much, much sooner.” - Laura Dos Santos, founder of She Oms
Laura is a branding expert for wellness warriors and spirit supporters who has nearly a decade of experience in marketing and branding. She married her corporate experience and passion for yoga and the healing arts and founded She Oms where she and her team teach entrepreneurs how to show up confidently and courageously as brands.
During her Clarity Confession, she reveals her formula for success -- surrounding herself with a team to help her achieve her mission of empowering female-preneurs to deliver their brands to the world. Without that support from the get-go, Laura admits she would not have the business she has today. (Definitely a valuable lesson for us solopreneurs who think we can do it all ourselves!)
In this month’s Clarity Confession, Laura took the hot seat and held nothing back.
Watch to learn…
The 3 Shared Traits of ALL Successful Brands - and how you can build them into yours
Why Laura's rise to entrepreneurial success was easier and more rapid than she expected (and how yours can be too)
The mindset shift you need to make in order to harness the flow of abundance
How Laura schedules her days for maximum productivity (and why she NEVER answers the phone on Mondays)
How to win Laura's $200 Digital Branding Course - All You Need is Brand - for FREE
To enter for a chance to win Laura's awesome course, All You Need is Brand, be sure to watch until the end to learn how to enter. Trust me, you're gonna want in on this.
ok, now that i've got your attention, let me explain... :-)
in case you're wondering...no, i'm not talking about that "s" word.
i'm talking about a different "s" word that you likely use A LOT in your business. actually, i can almost guarantee you use it (or think it) at least a half dozen times every day.
and, when you use this word a lot, it can have toxic effects on your energy, motivation, creativity and overall quality of life.
and the word is....
should
yup. that's it.
a seemingly harmless little word that you use often (am i right?). but when we "should" all over our business (and our lives), it can wreak havoc.
i should blog more.
i should organize my finances.
i should get more private clients.
i should get on twitter, instagram, etc.
i should meditate every day.
i should plan a workshop.
i should...i should...i should....
whew, i'm worn out just writing that list of examples.
when we "should" all over our businesses, we're setting ourselves up for resistance. when you should do something it rarely feels good. there's push-back and the option not to do the very thing you should do.
3 simple things to help you stop "shoulding" and embrace a new, more empowered way of moving through your business and life. check out the vid now!
do you "should" all over your business?
what is one should that you're going to give up? or, what's one that you're going to schedule? let me know in the comments below, or email it to me here.
do you hesitate to send people to your site because it's outdated?
or do you apologize for its lack of functionality or clunky graphics?
does it look like it was built before the 21st century?
don't be ashamed of your website shame! it's actually a very common thing.
even the most beautifully constructed sites will one day look "outdated" if they hang around long enough. and as our businesses and brands grow, it's only natural to outgrow your site!
first and foremost, congratulate yourself for recognizing the need to have a website. it gives you the ability to reach and teach people on a GLOBAL level. but, if you're hesitant to send people to your online hub because it's not an accurate reflection of you, your teaching or your brand, then it's not doing you any good!
wondering if it's time for a new look and feel for your site?
check out this quiz below.
QUIZ: Do I Need a New Website?
Round 1
1. Do you hesitate to send people to your website?
2. Do you ever apologize about the look or functionality of your site?
3. Are you tired of the look/colors/graphics?
4. Do you think it no longer "looks" like you or your brand?
5. Do you have outdated content? (i.e. blog hasn't been updated in 3+ months or write-ups about old events)
total your number of "yeses" to the first set of questions.
# of round 1 yeses: _____
Round 2
1. Can people sign-up for your email list on your homepage?
2. Can people buy your products/services/offerings directly from your site?
3. Do you regularly update your blog with valuable content for your ideal students?
total your number of "yeses" to the 2nd set of questions.
# of round 2 yeses:_____
find out your score:
now, subtract the number of "yeses" from round 2 from the number of "yeses" you had in round 1.
{Round 1 - Round 2 = Final Score}
here's what your final score means:
0 = way to go, yogi! your website rocks!!
1-2 = no need for an immediate change, but daydreaming about a rebrand could be fun
3-4 = it's time to plan a facelift! look at other sites for inspiration and work on a rebrand timeline
5 = your website is holding you back. it's time to rework it. (don't know where to start? in next week's post i'll be sharing my favorite design tools to build your best yoga website ever!)
share your score in the comments below & post a link to your website.
i'd love to check it out and maybe offer you a few tips :-)
we want to help as many people as possible, but when that means teaching 15, 20, 25 public classes a week, we can only grow our yoga career so big before we tap out.
if you're stuck in a business model that has you working too many hours for too little money, it's time to rethink your strategy. 'cause trading time for money only gets you so far -- and often burn out hits along the way.
of course, time in-person with students is essential -- it keeps us inspired, connected to the community, and is the reason we started teaching in the first place. but, we can't rely solely on ourselves as teaching vehicles.
what if we get sick? want to start a family? or want to travel?
what happens to our business if we're not actively working it 24/7?
if you can't step away from your business without it falling apart, it's time to restructure your business model so that you can enjoy more ease and abundance in both your LIFE and business.
below is a list of 35+ ways to grow your yoga business WITHOUT working more hours. after your initial time investment, the suggestions below will bring in passive income. meaning, you'll be making money while you're in savasana!
(this list is by no means all-inclusive -- it's meant to inspire you to think outside the box, create multiple streams of income, and help you stop trading your precious time for too little money!)
7. written content (blog posts, poems, stories, etc.)
8. podcast
Sell someone else's program (if you believe in something that someone else is offering, ask them about becoming an affiliate!)
1. online course or program
2. teacher training (virtual or live)
3. workshop (virtual or live)
4. virtual conference
so, there you have it. over 35 ways to bring in more money without working more hours. and, the cool thing is, you can tailor these offerings to further develop your unique yoga brand and give your students more ways to work with & learn from you. it's a win-win for everyone!
have an online offering already?
share a link to it in the comment section. i wanna check it out!
