biz: give & you shall recieve - the power of free content

recently, i sat down with my buddy, chris king, to talk about the power of free content. even generous, heart-centered yogis sometimes find it hard to believe that one of the most powerful ways to skyrocket your yoga business is to give things away for FREE.  seems kinda counter-intuitive, right?

well, during this 25 min video, i delve into exactly how you can harness the power of giving to get more students, increase sales, and rise to the level of yoga expert.

during this video i'll cover:

• why offering samples of your yoga services can put you miles ahead of the competition
• how giving eliminates the need for the "hard sell"
• examples of amazing free offerings that your students will LOVE
• and much more!!!

biz: blogging tips for yoga teachers -- FREE video teaching

do you want to reach more students? do you wish you had an online presence that added value to the yoga world, and gave your students a way to deepen their practice and connection with you? i hear ya! and, it's easier that you might think!

in this awesome free video teaching, you'll learn some basic strategies to Create A Yoga Blog That Matters. now, if you've tried your hand at blogging before, and thought it wasn't for you, i hope you'll let this video convince you otherwise.

blogging is a great way to...

• add value
• connect with more students
• and, establish yourself as a yoga expert!

to dive even deeper into this topic, join me for my FREE webinar on Thursday, March 21st -- How To Establish An Online Presence & Grow Your Following!  good stuff :-)

biz: how to create a blog that makes a difference

are you interested in starting a blog?  or do you already have a blog, but are wondering how to take it to the next level (i.e. get it in front of more eyes?)  so many yoga teachers i talk with are interested in starting a blog, but don't really understand what it takes to create a blog that truly makes a difference, and i'm guessing if you're interested in blogging, you are interested in making a difference! so, the thick and thin of it comes down to this:

• offer valuable information with the goal of helping people - as a yoga teacher, you have a WEALTH of knowledge that other people would love a taste of.  remember, not everyone's life is as wrapped up in yoga as yours, and things that you take for granted -- like knowing the meaning of namaste or the importance of ujjayi breath might be the very things your students (i.e. readers) are wondering about!  think about what questions your studnets ask you, and start from there!
• leverage your content (don’t just let it sit on your blog!) - do not, i repeat DO NOT, just let your valuable content sit on your blog waiting to be found.  distribute it to the people that it wrote it for.  send it to your email list, post a link on facebook, tweet it out -- share your knowledge with others!
• be consistent! - consistency is key.  anyone can start a blog.  it takes a whole different person to keep blogging.  commit to it like you would to your yoga practice, and put time on your calendar when you'll write.  it doesn't have to be every day or even every week, but i would recommend at least once a month to give your students/readers something they can count on :-)

soon, i'm going to be speaking with chris king - the marketing alchemist - about this topic, and we'll go much more in-depth, so stay tuned for more info about that!

also, i'd love for you to join me for my FREE webinar: How To Establish An Online Presence & Grow Your Following.  hope to "see" you there!

biz: join the Yoga Business Summit!

do you have a great yoga biz idea, but for some reason seem "stalled" to get it off the ground? are you ready to turn your yoga teaching "hobby" into a fulfilling, successful career?

well, i have an exciting opportunity to share with you.  my friend, chris king -- the marketing alchemist, and co-founder of the Yoga Business Summit, works with yoga professionals to help them hone their niche and market their offerings in a way that is sustainable, profitable, and fun!  (sounds pretty good -- right?!)  i've been keeping up with chris for a while now, and thoroughly enjoy all his instructive videos that contain helpful, actionable tips to create a business and life that you love.

so, that's why i'm so excited to let you know that he's launching another Yoga Business Summit very soon.  The YB Summit is a FREE offering which highlights super successful yogis from around the world -- they share their expertise and advice to help you follow your passion and live your dream!

don't pass this up.  it's FREE, no-strings-attached, and i guarantee it will inspire you to move forward with your business (and personal) goals in 2013!!!