how to monetize your yoga blog

someone from the CALM biz community asked me this question:

"how do i monetize my blog & youtube channel?"

first off, i want to congratulate you on thinking about how to pull in multiple streams of income for your yoga biz and for wanting to take your business online -- that's awesome!

but, you're looking for money in the wrong place if you're hoping for a 1::1 ratio of blog readers/youtube watchers to online yoga students. (does that surprise you?!)

the thing is, having a blog, e-newsletter and youtube channel is super important for yoga-entrepreneurs, but they ARE NOT how the majority of teachers who are successful online make their money.

let me me repeat that just in case you missed it -- they ARE NOT how the majority make their money!

we have to look at our blog, newsletter, social media pages and youtube channel as marketing tools, not products to be sold.

your blog and (the majority of) your youtube vids should give students and potential students super valuable, *FREE* info that they can use to improve their lives. and, doing this will build trust, foster a genuine connection with you and grow your community. all of which is necessary for making money down the road.

they are a means to the end...not the end.

then...when it comes time to sell something, like an online course, meditation guide, primo video series, e-book, workshop or training, you'll have a slew of people who KNOW, LIKE and TRUST you who are ready to purchase whatever it is that you're offering.

that's where the money is, and that's how feel-good marketing results in sales!

so, it's not about monetizing your yoga blog on the front end -- blocking readers until they pay -- it's about cultivating community and offering awesome info so that your blog readers become product buyers at the end of the day!​

check out this week's teachings to hear my take on this topic first-hand :-)

what marketing tools do you have in place for your yoga biz?

post your youtube, facebook & twitter links in the comments below. i wanna check them out!

how to create your 1st online offering

any time we try something for the first time -- whether it be kicking up into a handstand, enrolling in yoga teacher training, or starting a yoga business -- it can be majorly scary. and, unfortunately, all-too-often our fear of the unknown stops us from pursuing awesome opportunities that could ultimately be so rewarding, fulfilling and fun!  (sound familiar?...)

well, no longer!

if you've been flirting with the idea of developing an online offering -- whether it be product or service based -- but have been letting your fear or overwhelm stop you, today's CALM biz teaching will help!

in today's video, i share 4 things you NEED to keep in mind when creating your first online offering.  

whether you're thinking about creating a 5-page e-book or a 5 module course, the tips i share in today's vid will help you, keep you on track and hopefully eliminate whatever is holding you back from creating your oh-so-awesome online offering :-)

what's your brilliant idea for an online offering?

share it in the comments below!  i'd LOVE to hear about it!

biz: join the Yoga Business Summit!

do you have a great yoga biz idea, but for some reason seem "stalled" to get it off the ground? are you ready to turn your yoga teaching "hobby" into a fulfilling, successful career?

well, i have an exciting opportunity to share with you.  my friend, chris king -- the marketing alchemist, and co-founder of the Yoga Business Summit, works with yoga professionals to help them hone their niche and market their offerings in a way that is sustainable, profitable, and fun!  (sounds pretty good -- right?!)  i've been keeping up with chris for a while now, and thoroughly enjoy all his instructive videos that contain helpful, actionable tips to create a business and life that you love.

so, that's why i'm so excited to let you know that he's launching another Yoga Business Summit very soon.  The YB Summit is a FREE offering which highlights super successful yogis from around the world -- they share their expertise and advice to help you follow your passion and live your dream!

don't pass this up.  it's FREE, no-strings-attached, and i guarantee it will inspire you to move forward with your business (and personal) goals in 2013!!!