i want to serve everyone! do i really need a yoga niche?

recently i spoke at a yoga teacher training, and one of the students asked me a question that i've heard variations of time and again.

it went something like this...

"do i really need a yoga niche? couldn't i feel even more fulfilled teaching various students groups, like college students one day and middle aged women the next?"

and this was my response...

"when you first start teaching, i highly recommend that you do teach various groups to see what style of teaching and what kind of student really lights you up as a teacher. but, as time passes, i'm guessing that you'll start to notice that you enjoy teaching this class more than that one, and working with this kind of student over that kind. and, when you start to notice your preferences as a teacher, you're getting closer to your 'home zone' or 'area of genius', and you'll feel MORE fulfilled and happier if you zero in on what you're being called to teach. that's where you'll really make a difference!"

but i get it, "zeroing" in on just one style and/or kind of student can be scary.

we start to think...

"won't i be limiting my potential income?" or "won't i be cutting myself off from potential students that could benefit from yoga?" or "won't it stifle my creativity as a teacher to just focus on one style/student/etc.?"

and my answer to those questions is a big fat NO!

in this week's video, i'm debunking 2 of the most common niching fears so that you can confidently set out to discover your unique area of genius!

more resources on this topic: 85+ yoga niche ideas to inspire you! Discover Your Niche Workshop (to dive deeper) 

do you have a yoga niche (or niche idea)? i'd love to hear what it is! please share it in the comments below.

should i take on yoga clients that are outside of my niche?

do you wonder if you should take on yoga clients or teaching jobs that are outside of your niche or comfort zone?

for example...

#1 if you're drawn towards working with young women in their 20s, but someone in their 50s approaches you for private lessons.  should you take them on?

#2 or, if you've only taught gentle vinyasa, but a teaching job has opened up for a power flow teacher.  should you go for it?

#3 or, if you've never taught before and are fresh out of teacher training, and the studio where you practice requests that you sub a class.  should you agree?

if you're wondering if you should branch out -- or reign yourself in -- today's video will hopefully provide you with the clarity you need to move forward.  and depending on where you are in your yoga career, your course of action will be quite different!

watch today's video now, and let me know in the comments below what your take on the topic is!

 

biz: discover your niche {webinar replay}

in case you didn't catch it live, i wanted to share my discover your niche workshop replay. during this 50 min webinar, i cover:

- should you even have a niche - why a niche is beneficial - how to go about finding your niche - common niche-related fears (and why they’re totally bogus!) - and more!

so, set aside some uninterrupted time, grab a pen & paper, and enjoy!

biz: 5 reasons why a yoga niche is beneficial (video)

"niching" is a hot topic these days.  and, it seems like almost everywhere you turn some business guru is telling you that you should "niche" your biz.

but, without understanding why a niche is beneficial, there can be very little incentive to try to carve out your own yoga niche.

in this quick vid, i share 5 reasons why having a yoga niche is so very beneficial -- whether you're just starting out, or trying to rise to the level of yoga expert!

check it out below :-)

do you have a yoga niche?

have you noticed a boom in your yoga biz since you claimed your niche?!

let me know in the comments below!