sales

how to close the sale (in a yogic way)

this is one of our least-favorite things we do as yoga teachers...
...closing the sale.
(do you feel yucky and uneasy just hearing today's topic?)
so let's paint a little picture here: you've been approached by a student from one of your group classes about booking some private lessons. they seemed super interested to work 1x1, and you were so pleased with the thought of adding another private client to your roster. but that was 3 weeks ago, and they haven't mentioned it since -- even though you've seen them in class several times.
now you feel awkward. you'd love to work with them, but you don't want to be pushy or seem desperate for money. that's sooo un-yogic!
so, what do you do?
let it go? approach them? keep your fingers-crossed?
if you've ever been in a situation like this, you know how uncomfortable it can be for you. but then, we project that discomfort onto our student as well, but that's rarely the case! they probably just forgot, their kid got sick, or work got busy. don't over complicate it by thinking they're feeling the way you're feeling. remember: they wouldn't have approached you in the first place if they weren't interested.
ok, now for some tips. i've got 5 in today's video that'll help you close the sale in a feel-good, totally yogic way!

which tip is your favorite? share it in the comments below -- and then USE IT!!!

how to STOP giving your time away for free

do you HATE talking about money?
that's probably the #1 complaint i hear from yoga teachers -- they totally despise talking about money with their students and clients.
and i get it!
money-talk is awkward, can be uncomfortable and can feel totally un-yogic. BUT, it's part of the biz. if you truly want to make teaching yoga your steady part- or full-time gig, you have to get comfortable talking about money and stop undervaluing your time & giving it away freely.
if you regularly offer freebies, discounts, free class passes, coupons and the like, you're likely selling yourself short! sure, promotions are great from time to time, but if you have a consistent practice of giving your time away, you're doing yourself, your business and your students (yes, your students!) a disservice.
if you don't value your time and teachings, you cannot expect anybody else to. and, if you condition your students to expect freebies, they won't see the true value of yoga.
in today's vid, i cover 3 ways to navigate this slippery slope & STOP giving your time away for free.
watch it now :-)

did this teaching strike a cord with you?

if so, please share in the comments below. i LOVE reading them & learning from you!

 

 

how to structure a successful marketing launch for your yoga business

when i ran my first launch for my online course, 2 Hours to Yoga Biz, i was flying by the seat of my yoga pants. sure, i had done some research and even signed-up for other people's launches to see what worked and what didn't, but even that didn't totally prepare me to for all the to-dos that are involved with crafting a successful (and fun!) launch.

now that i've gotten a few more under my belt, i've refined my strategy and learned from my early mistakes, and today i want to share my launching process with you.

if you're interested in learning more about launching or are thinking about running a marketing launch for one of your upcoming yoga offerings, like an online training or in-person workshop, you're going to gobble up today's video.

have you ever run a launch before?

in the comments below, share your best tip or biggest woops :-)