teaching yoga

how to be unforgettable

unforgettable...that's what you are... (are you singing that great old Nat King Cole song with me?) let's be honest, we all want to be unforgettable.  we want to be worth remembering. 

when someone forgets meeting you, your name or information you shared, it feels downright lousy.

but, sometimes, the onus falls on you -- not the person that forgot.

if you want to be remembered, you have to be intentionally unforgettable, and today i'm sharing a simple way do just that!

one of the most important things we can do for our businesses is to talk about them.  because the more people we tell about the work we do, the more likely we are to get clients, spread the word to get referrals and bolster our biz confidence.

but, the way you speak about your business could be stifling your chances of being remembered.  instead of your message going in one ear and out the other, apply this simple technique so that people will remember (and share!) what you do!  

first, listen to the short 2min teaching below & then take part in the "why" challenge below :-)

 

 

here's my why:

i teach biz+marketing to yoga teachers to help them transform their teaching "hobby" into a fun, fulfilling and sustainable career!

your turn to fill-in-the-blanks:

i teach/offer/provide _________________ to  _________________ in order to help/guide/nurture them to ___________________.

 

now, share your WHY in the comments below!

 

 

 

20 things to let go of in the new year

when the new year arrives, we often hit-the-ground-running setting all kinds of goals and making resolutions that consequently pile more and more onto our already heaping plates.

we always think what we want to add to our lives to increase our health and happiness (take more yoga classes, spend more time with loved ones, read more books), we don't always consider those things in our lives which are no longer serving us and can be done away with (to make room for all the new, amazing things you want in your life)!

if you want to free yourself from all that crap that's holding you back from becoming your most authentic self, today's video is my gift to you.  and, once you watch it, i guarantee that you'll already begin to feel a weight being lifted from your shoulders -- even if you're not entirely aware of it now!

to that end, i want to read you an awesome list that i found on MindBodyGreen.  it outlines 20 things to LET GO OF for 2014.  this list totally resonated with every fiber of my being, so i knew i had to share it with you.

in the vid below, i share the 20 things you should let go of in 2014 to make room for unlimited happiness and potential in the new year.

enjoy & let go!

 

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the BYB speaker series is coming soon :-)

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biz: 3 signs your yoga career is in trouble & action steps you can take

making a business of teaching yoga isn't easy.  there's no doubt about that.

when you decide to make something you love your career, it's not all sunshine, butterflies, and smiles.  it's stressful, challenging, time consuming, and worrisome.  we wonder constantly "am i doing the right things for my business?" and "am i making the right decisions?"

and, one of the hardest things about all of this is acknowledging when things aren't going right, and making a shift.

it's easy to go into denial when what we love so very dearly -- teaching yoga and helping people live better lives -- isn't going well.  "things will pick up", we say.  or, "this is the slow season."  but, if things have been in need of "picking up" for a long time now, perhaps the truth is that your yoga business is in trouble.

now, that doesn't mean you need to metaphorically close-up-shop and get a 9-to-5 desk job.  it may just mean you have to rethink your approach and infuse more creativity into your yoga career.

in fact, your "troubled" yoga business could be the best thing that ever happened to your biz!  it could be the very shot-in-the-arm, kick-in-the-butt you need to really get serious about how to make it a profitable business, not just a hobby.

if you're wondering if it's time for a change in your yoga career, check out these 3 signs your biz is in trouble (and what you can do about it!):

(1) you're teaching multiple classes 5-6 days a week & you're still strapped for cash.  KS044

if this is you, it's time to rethink your income structure.  if you rely too heavily on public classes, you're going to "cap out" at a certain point, since you only have so many hours in a day.

action step

instead, think about the highest rate of return for your time -- and likely that's teaching private lessons, workshops and trainings.  step outside of your comfort zone, and considering dropping your least attended classes in exchange for income-producing (and fun!) new yoga offerings like a 5 week yoga workshop for beginners, a teacher training that covers your unique area of expertise, or a yoga event filled with meditation, asana, healthy food & music!

(2) you regularly go without.

do you have health insurance?  are you able to take a solid two days off most weeks in order to replenish?  do you attend yoga classes and practice regularly?  if you consistently "go without", it's a sign that you need to rethink your work.  as much as doing work you love can build you up, overworking can totally deplete you (no matter how much you love it)!

action step

you need to evaluate not only what serves your students, but what serves you!  in this case, it may be time to give yourself a raise.  if you're consistently making less than $50+ an hour, it's time to up your hourly.  if you're concerned about how your current private clients will react, have a frank and honest conversation, and explain that in order to continue teaching and serving them to the best of your ability, you have to adjust some things in your business, including your hourly rate -- and, be sure to give them at least 1 month's notice before your raise your rate.

(3) it's not fun anymore! 

do you enjoy teaching?  or are you starting to dread it?  sure, you love your students, but does the idea of showing up day after day, week after week invigorate you, or tire you out?  if teaching isn't fun anymore, it doesn't necessarily mean that you should give it up, it may just mean to need to mix it up.

action step

sit down and make a list of things that sound like pure fun -- walking your dog in the park, getting tea with friends, going out to dinner, listening to great music -- and then think about how to incorporate them into your yoga offerings!  host a "yoga in the park" event and encourage students to bring their (well-behaved) pets, offer a yogi tea time after class where you discuss yoga & life, plan a "yoga girls' night out" and coordinate a healthy, vegetarian dinner with a local restaurant to follow an asana practice, or coordinate a yoga concert where students practice to live music or kirtan.  (just to be clear, i'm NOT suggesting that any of these offerings be free -- you should OF COURSE figure out how to monetize them.  but, how fun would it be to actually look forward to attending an awesome yoga event AND knowing you'll be making great money while doing so?!)  that said, if you really think it's time for a change, consider getting a part-time job doing something you enjoy.  you'll meet new people, learn new skills, make money, and you'll give yourself time to miss teaching, too :-)

in yoga and in life, there needs to be a balance between the effort and the ease.  so, if your yoga business is feeling like all effort, it's time to change something.  live your yoga & adjust.

what's ONE THING you can do to infuse more fun (and money!) into your yoga career?  share it in the comments below!

 

 

 

biz: get rid of your excuses & start building your dream yoga career today!

we can all come up with hundreds of reasons not to work toward our goals and dreams.

excuses are the easy part.  taking action, and buckling down and working on it is the hard part.

maybe you think you don't have the time to invest to truly transform your yoga teaching into a career, or maybe you think you need more training, or maybe you're simply scared of failing.  but, no one ever succeeded by doing nothing.

i challenge you to drop your excuses & start working toward your dream yoga career today!  check out the video below for some inspiration and a tip or two to get you started on the right foot :-)

feel like you're all over the place with your biz efforts?  not sure how to schedule your time to make the biggest impact with your yoga business?

in my new course, 2 hours to yoga biz, i'll cover exactly how to consistently and effectively market your yoga teaching in order to grow your yoga career and reach more and more people with your teaching.

sign-up for the FREE pre-course video training.