the EASIEST way to take your NEW business online

think you need a fancy-schmancy website? think again.

now don't get me wrong.  websites are great and are super important if you want to build a thriving yoga business, but if you're fresh out of teacher training (and strapped for cash), jumping into building a website, before you even really know yourself as a teacher isn't the best idea.  you need to give yourself, your brand and your teaching voice time to develop before you translate that into a website -- but, that doesn't mean you should sit on your hands in the meantime...

instead, i have a far simpler, easier way that you can start growing your online presence and building an online community for NO MONEY and with very little time commitment.

sound too good to be true?

well, it's not (luckily).  

and, it's the very strategy i personally used to start growing my online community -- so i know it works!

learn all about it in today's vid below.

so, what did ya think about today's video teaching?  did it give you some ideas?

share your takeaways in the comments below -- i LOVE hearing from you & i read everything you write :-)

how to convince people to do yoga

do you ever feel like you're trying to convince people to take your yoga classes, register for your workshops or sign-up for your email list? we've all been there.

but, "convincing" is EXHAUSTING!  when we spend all our time, energy and money trying to convince people to work with us, we're wasting our precious time and talent.

instead, i have a much more powerful and rewarding formula for finding the right students who actually want to work with you, learn from you, and PAY YOU for what you do!

watch the video & then share in the comments below who your ideal student is!

how to get & use testimonials for your yoga business

did you know that "testimonials & word of mouth are the driving force behind 20-50% of all purchasing decisions, and yet only about ⅓ of businesses are actively seeking & collecting customer reviews on an ongoing basis"? furthermore, testimonials serve to (1) build trust, (2) are a non-salesy way of marketing the good work you're doing, and (3) help buyers to overcome their buying hesitation. 

so, why aren't more yoga professionals collecting and using testimonials to grow their businesses?

probably because we feel awkward asking for them, aren't sure how to go about collecting them, don't recognize the awesome power of word or mouth, or don't know what to do with them once we have them!

in today's teaching, i cover it all...

1) why testimonials are one of the most powerful business tools you're probably NOT using

2) why they are so effective

3) 6+ ways to gather them

4) and, where and how to use them

listen to today's teaching now & start using this powerful yoga biz tool for yourself.

now, i want to hear from you!

in the comments below, share your biggest ah-ha or takeaway from this teaching...and maybe i'll give you a shout out with a testimonial of your very own on my site with a link to your website :-)

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for more about how to effectively use testimonials, check out this article on entrepreuer.com.

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17 benefits of having a yoga website

in today's world, having an online component to your business is ESSENTIAL -- even if you're a "local" biz.

in fact, it's so very important that i've come up with a list of 17 compelling reasons why ALL yoga teachers need to establish an online presence if they want to truly have a fun, fulfilling and sustainable yoga career!

so, first off, let me clear up what i mean by online presence.  your online presence's primary hub is your website.  but, it's made up of more than just that.  your online presence can also include a blog, social media pages, guest "appearances" on other blogs or websites, participation in online events, and more!  

but, it all starts with your website...and, that's why i'm sharing 17 benefits of having a yoga website.

#1 - it allows your current community of students (and fans!) to find you

#2 - it gives people an easy way to connect with you

#3 - it enables you to get found when people google things like "private yoga teacher in [my town]"

#4 - it legitimizes your offerings (think about your own behavior -- would you go to a dentist, massage therapist or even a restaurant that didn't have any website?)

#5 - it's a place to showcase your and your brand's personality

#6 - it's a spot to clearly explain what you do & why

#7 - it provides your students (and potential students) with valuable info (like your teaching schedule, how to get in touch with you, and upcoming events or offerings)

#8 - you can list your trainings, certifications & experience

#9 - it let's you reach people BEYOND your zip code (which is really important if -- or should i say when -- you expand your yoga biz to include online offerings)

#10 - your website will work for you 24/7 selling e-books, yoga vids, online workshops, event tickets, and more!

#11 - it's cheaper and more adaptable than print marketing

#12 - it makes your students' lives easier because they can find everything they need in one place!  (i.e. it's GREAT customer service!)

#13 - it makes you seem more professional and committed to the work you do

#14 - it's a place to spotlight your expertise & share it (via a blog)

#15 - you can share student testimonials, which can help draw in new clientele

#16 - it builds your email list (just include an "opt-in" with an incentive to sign-up on your homepage)

#17 - it will save you time (instead of answering the same questions again & again, you can point people to a page on your website with the info, or even create a FAQ page!)

i hope these 17 benefits got you ramped up to build (or update) your website.

and, make sure to drop by next week when i'll be sharing an extensive list of online offering ideas that can make you & your yoga biz even more money!

do you have a website for your yoga biz?  

tell me a little bit about the work you do & share a link to your site in the comments below -- i'd LOVE to check it out!