list building

biz: 6 easy ways to build your yoga email list (video)

your email list is the lifeblood of your yoga business.  why?  because it's the list of all the people who like you, want to learn from you, and are potentially interested in working with you.  it's the list of all the people that you can best serve, and that respond best to your teaching. sure, any of us an use spammy tactics to quickly grow a following that cares very little for us or about yoga, but that's not very yogic is it?...

if you want to build a real list of amazing prospects, students and potential clients, check out the video below.  in it i share 5 easy ways to build your yoga email list -- when shooting the vid, i left one out accidentally, so now only you blog readers are privy to it here :-)

bonus tip: include sign-up for your email list on the homepage of your blog or website if you have one -- and let people know what they can expect when they sign-up.  (i.e. weekly yoga tips about how to take your practice off-the-mat, or monthly newsletter with vegan recipes, asanas, poems, and more!)  include the opt-in above the fold on your homepage, which means it's clearly visible without have to scroll down to see it.  check out my opt-in (which is above the fold) here as an example.

for the remaining 5 tips -- all of which are easy to implement -- check out the vid below.

for a step-by-step plan to growing your yoga career by leaps & bounds -- sign-up to receive info about my NEW online training which is coming this fall. 

plus, when you sign-up, you'll automatically receive my FREE 3-part video training which will be released in early september :-)

it's called 2 Hours to Yoga Biz, and it's going to be awesome!!!  sign-up here.

 

 

 

biz: how to build your email list of ideal yoga students

recently, your coach site asked to interview me about how to increase conversion rates on your website. does that sound a bit too techy?

well, basically the interview was all about how to get visitors to your website to sign-up for your email list so that you keep building your list of ideal clients.  and, as you know, your email list is the life blood of your yoga career -- it is the list of people that want to hear from you, love your teaching, and that you can serve best!

during this 20 min interview i talk about:

  • how to develop a cohesive brand
  • why giving away FREE content is the key to making more money
  • if SEO even matters for your website
  • how to design your website with your ideal clients in mind
  • and may more juicy topics :-)