email list

biz: 6 easy ways to build your yoga email list (video)

your email list is the lifeblood of your yoga business.  why?  because it's the list of all the people who like you, want to learn from you, and are potentially interested in working with you.  it's the list of all the people that you can best serve, and that respond best to your teaching. sure, any of us an use spammy tactics to quickly grow a following that cares very little for us or about yoga, but that's not very yogic is it?...

if you want to build a real list of amazing prospects, students and potential clients, check out the video below.  in it i share 5 easy ways to build your yoga email list -- when shooting the vid, i left one out accidentally, so now only you blog readers are privy to it here :-)

bonus tip: include sign-up for your email list on the homepage of your blog or website if you have one -- and let people know what they can expect when they sign-up.  (i.e. weekly yoga tips about how to take your practice off-the-mat, or monthly newsletter with vegan recipes, asanas, poems, and more!)  include the opt-in above the fold on your homepage, which means it's clearly visible without have to scroll down to see it.  check out my opt-in (which is above the fold) here as an example.

for the remaining 5 tips -- all of which are easy to implement -- check out the vid below.

for a step-by-step plan to growing your yoga career by leaps & bounds -- sign-up to receive info about my NEW online training which is coming this fall. 

plus, when you sign-up, you'll automatically receive my FREE 3-part video training which will be released in early september :-)

it's called 2 Hours to Yoga Biz, and it's going to be awesome!!!  sign-up here.

 

 

 

biz: if you don't have this...you don't have a yoga biz

so, what is one thing that every yoga teacher should have and cultivate if she wants to transform her teaching into a career?...

...an email list of students, prospects, friends, family, and fans that love and support you.

your yoga email list is the backbone of your yoga biz.

that's worth repeating.

your YOGA EMAIL LIST is the backbone of your yoga biz.  and just like the spine supports you in every asana you do, your email list will support the growth, sustainability, and ultimate success of your yoga career.

why?

your email list is comprised of all those students (and fans!) who love you, want to hear from you, and oftentimes want to work with you.  they are the people that you can best serve, and they all (every single one of them) deserve to be treated like gold!

without an email list, you're just spinning your wheels.  your marketing efforts will fall flat, and your attempts to grow your business will flounder because you're not consistently reaching out to the very people who WANT TO support you.

so, how do you grow your list?

this is a long and complicated topic (that i've talked about before, and will surely talk about again), but for now, let's keep it simple so you don't get overwhelmed before you even start.

you can start to grow your list by:

  1. asking your current students and private clients to sign-up
  2. asking friends, family, and fellow teachers to sign-up
  3. putting a sign-up on your website (yes, you NEED a website, too! for more on this topic watch this video)
  4. offering consistent, relevant information that's valuable to your readers (in the form of a blog or e-newsletter)
  5. asking your readers (if they like what you shared in your blog/e-newsletter) to share it

do you have a yoga email list?

if not, visit www.mailchimp.com to set up a free list-building management account, and even start a newsletter!  (it's what i use for my weekly CALM biz newsletter :-)

 

 

 

 

biz: how to reach more yoga students

in this short (1 min 30 sec) video, i share a tip that will enable you to reach and connect with more yoga students.  yoga teachers are some of the most passionate people out there, and my bet is that you teach because you love it, not for the money -- but, in order to thrive as a yoga professional, you have to think of your teaching as a career, not just a hobby.  with this simple tip (that you can start using today), you'll take one step closer to building a sustainable, fulfilling, and fun yoga biz!

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