you HAVE TO READ this book. "worth every penny: build a business that thrills your customers & still charge what your worth" should be every yoga teacher, entrepreneur, and small business owner's go-to handbook. the author, sarah petty, outlines how it is essential to not get caught up in the price game -- where you constantly undercut your prices to make sales. instead, she encourages passionate solopreneurs, boutique-biz owners, and the like to offer more value, so that they can consistently charge what they're worth. plus, when you offer amazing services and products that you're truly passionate about and care about, they basically sell themselves to your ideal customers :-) for my full (glowing) review, watch the clip below:
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