so, you've probably heard me or someone else say that having a "niche" for your yoga biz is a great idea.
reason being, when you have a niche -- or an area of expertise -- your marketing improves, your teaching takes off, and more and more of the right students find you.
but, on the other hand, it's never a good idea to have a niche just for the sake of having a niche. that's putting the cart before the horse.
instead, we want our niche to be an authentic, organic extension of who we are. not some arbitrary label we slap on our classes to hopefully get more people in the door.
so, here's where many of us get stuck. we think "niching" is a good idea, but we have no idea how to zero in on our strengths as a teacher. we're too close. we can't see the forest for the trees.
but, i have a brilliantly simple solution to this problem that i'll be sharing in today's video.
if you want to dive deep into this topic, i offer an online workshop called discover your yoga niche that will lead you through the self-discovery process to help you find your true calling as a teacher. click HERE to discover the 5 Yoga Niche Myths & learn more about the online workshop.
this is one of our least-favorite things we do as yoga teachers...
...closing the sale.
(do you feel yucky and uneasy just hearing today's topic?)
so let's paint a little picture here: you've been approached by a student from one of your group classes about booking some private lessons. they seemed super interested to work 1x1, and you were so pleased with the thought of adding another private client to your roster. but that was 3 weeks ago, and they haven't mentioned it since -- even though you've seen them in class several times.
now you feel awkward. you'd love to work with them, but you don't want to be pushy or seem desperate for money. that's sooo un-yogic!
so, what do you do?
let it go?
approach them?
keep your fingers-crossed?
if you've ever been in a situation like this, you know how uncomfortable it can be for you. but then, we project that discomfort onto our student as well, but that's rarely the case! they probably just forgot, their kid got sick, or work got busy. don't over complicate it by thinking they're feeling the way you're feeling. remember: they wouldn't have approached you in the first place if they weren't interested.
ok, now for some tips. i've got 5 in today's video that'll help you close the sale in a feel-good, totally yogic way!
which tip is your favorite?
share it in the comments below -- and then USE IT!!!
as a yogi, i think about my health & well-being a lot.
i can't help it -- i think it kinda gets programmed in when you sign-up for your 200 hrs :-)
i prioritize what i feed myself, how (and how much) i move my body, i try to build some me-time into my day for reading, meditation and/or relaxation (yoga nidra, anyone?), and i, of course, encourage my students to seek balance and well-being in their own lives.
but, there is another space in our lives that also benefits from being healthy -- but we don't always pay it much mind.
our workspaces.
as a solo-preneur, having a healthy workspace that is conducive to creativity and productivity is essential for my sanity and overall well-being.
when my workspace is cluttered, disorganized or interrupted, i know that it wreaks havoc on both me AND my business.
but, if you work-from-home how do you maintain a healthy workspace that also encourages work+life balance?
here's a little glimpse at my top 6 essentials for a healthy, happy and productive workspace -- i hope they can work for you too!
what's one of your essentials for a healthy workspace?
share it in the comments below!
p.s. i discovered this cool company for solo-preneurs called WeWork. they maintain gorgeous communal workspaces so that you can be with people + get your work done. kinda cool if you find the whole work-from-home thing a little too lonely sometimes.
i know i definitely pass through down-in-the-dumps-ville every once in a while. it's inevitable when you're a solo-entrepreneur!
if you ever beat yourself up for not be further along in your career, think that there's not enough to go around, or simply feel like your biz is a constant struggle, i wanna share some biz karma-shifting habits that'll help pull you outta that funk.
watch this week's vid, and then put these habits & mindset shifts into play so you can enjoy more ease & abundance in your yoga career asap.
what biz karma shift are you excited about making?
